1969 ATLANTA POP FESTIVAL Original *** Executed Vendor Contract ***

Description

Here's an authentic
1969
ATLANTA POP FESTIVAL
PROGRAM VENDOR CONTRACT
from July 4th and 5th, 1969
.
This is a genuine vintage executed vendor contract from one of the earliest and most successful rock music festivals.  It is two pages on 8.5 x14" special 75% cotton fiber content paper and the type was struck, as in was hand typed (did they have memory typewriters in 1969?).  It was done for the chosen vendor of the official program at the festival, "Bowler Hat Programs".
They were the exclusive seller for the sale of all the programs.  It shows light wear, a horizontal fold plus marks and rust stains from the paper clip.  Overall it is in very nice shape.  It is the contract shown in the photos.
1969 ATLANTA POP FESTIVAL
This event represented a bygone era of the peaceful counter culture period of the late 60's.  This event was actually 6 weeks before Woodstock, but even though it drew a large crowd of 150,000, it would only be about 1/3 the size.  It turned out 1969 would be the peak year by far for rock festivals, and the success of this one led the promoter Alex Cooley to hold the 1970 Atlanta Pop festival the following year.  That one would be considerably more successful and more closely resemble Woodstock with numerous top acts over 3 days and had a total attendance somewhere around 300,000+.  Yet by 1970 things died down and there would be only be a few major rock festivals that whole year with Atlanta being the most popular by far.  Atlanta did something nowhere else did, not even in California, stage an even bigger and more successful reincarnation.  All the other 1969 festivals were pretty much one-off.  These 2 festivals also put Atlanta on the rock musical map, as apparently at that time the south was avoided by the national touring acts.
It's success is why the Atlanta Pop Festival has become one of the most coveted rock concert festival events and stands only 2nd to Woodstock in popularity.  Atlanta had similar cool vibes and peaceful colorful hippie crowd from that special era.  All the news articles about the Atlanta event were very favorable.  The young hip audience was very orderly and there to have a good time.  They even showed a very peaceful tolerance as they braved the harsh heat and sun conditions with limited facilities over that weekend.  It also turned out to be the largest audience that Led Zeppelin would ever play in front of, until only possibly at Knebworth which wasn't until a full decade later.
For photos and info:
flickr.com/photos/ejmc/sets/72157619401595334/
alexcooley.com/fest-atlpop2.html
Photos, recollections and memories' blogs from 1970 attendees:
messyoptics.com/bird/gbookPAGE.html
Purchase with confidence, this is guaranteed to be an original 1969 vintage exclusive program vendor contract.  I deal only in authentic items, it is guaranteed to be authentic.
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